Industry

Branding/Packaging

Client

Sleeping At Last

Sleeping At Last Event Pass

Live In Concert

Objective The objective of this project was to create an event pass with a security feature to promote the event, and to create an interactive, branded presentation that included a style guide and a web page. Tools Used Photoshop, InDesign

To create the concert promotion, I began by researching the visual style of the music artist Sleeping At Last. Because much of his music is inspired by space, I also researched astronomy-related imagery. The event pass design features an abstract, rich blue and metallic gold gradient that creates a striking contrast while maintaining the astronomy theme. The visual design elements are kept in a minimal line style, illustrating orbital paths and planets. This design keeps the front elegant and clean, while the back is practical but still on-brand. A decorative frame was used as the event pass’s die line, wrapping around the design elements while further enhancing the minimal celestial theme.

For the event pass security feature, a Gloss Coating has been used on the large central planet illustrated on the front of the event pass. The gloss coating not only helps an element of the design stand out, but also serves its practical purpose as a security feature.

Large Project Gallery Image #1

Final Design Solution

Large Project Gallery Image #4

Concert Landing Page Mock-up

Concert T-shirt Mock-up

Create a free website with Framer, the website builder loved by startups, designers and agencies.