Caravela Brewing Co. - Branding & Packaging

Craftsmanship, History, and Authenticity

Objective The objective of this project was to design a custom craft beer label for a fictitious Ontario brewing company across three beer types. Tools Used Photoshop, Adobe Illustrator, InDesign, Clip Studio Paint

I first began my design process by researching beer labels and inspiring imagery. In my desire to tell a story with the beer, I was inspired by my Portuguese heritage and the famous explorers who sailed our seas. I focused on nautical imagery that was rustic, vintage, and historical. The engraved art style was inspired by historical cartography and printmaking, similar to maps used during the age of exploration. This choice reflects Caravela’s brand values: craftsmanship, history, and authenticity.

For consistent branding, I kept the three beer labels visually similar, except for minor differences that distinguished each flavour, including different colours and unique portraits of each Portuguese explorer. All of these choices reflect the first step of my process to create a beer that not only stood out in the market but also told a story. With this branding, every beer becomes an adventure and a story waiting to be discovered

Final Design

Magazine Ad Mock-up

Table-talker Mock-up